Facilitating A Culture of Intrapreneurship: An Employee Involvement Approach
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Authors
Leon Prieto
Simone Phipps
Kenneth Kungu
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Journal Article, Academic Journal
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Abstract
The business climate is dynamic and complex, and it’s necessary that global organizations review and revise their business models as they conceptualize and implement new services and products. Managers are seeing the importance of promoting a culture of intrapreneurship because of the need to become more aligned with their firms’ strategic goals. Facilitating a culture of intrapreneurship has become important for almost all organizations that continuously face competition due to globalization because it has become a matter of survival. Firms must become more intrapreneurial in order to survive in this current global environment where the new mantra is “innovate or die”.