The Mediating Role of Alliances in the International Market Orientation-Performance Relationship of SMEs

dc.contributor.authorGeorge E Nakos
dc.contributor.authorPavlos Dimitratos
dc.contributor.authorSaid Elbanna
dc.date.accessioned2024-05-21T13:41:40Z
dc.date.available2024-05-21T13:41:40Z
dc.description.abstractEnhancing international performance is a critical issue for internationalizing SMEs. Researchers have suggested that firms need to enhance their international market orientation (IMO) in order to increase performance; but the way this association works is rather unexplored. This is important for both theory and practice since its exploration would lead to a better understanding on how SMEs can effectively enhance their international performance. In this paper, we examine whether alliances through which firms access knowledge and resources play a mediating role in the IMO and performance relationship. We investigate our hypothesis on a sample of 94 companies based in the United Arab Emirates. We discovered that alliances mediate the IMO-performance relationship and we extend the knowledge- and resource-based views of the firm.
dc.identifierhttps://www.sciencedirect.com/science/article/pii/S0969593117307503?dgcid=author
dc.identifier.urihttps://hdl.handle.net/20.500.12951/1241
dc.titleThe Mediating Role of Alliances in the International Market Orientation-Performance Relationship of SMEs
dc.typeJournal Article, Professional Journal
dcterms.bibliographicCitationInternational Business Review 28(3), 603-612, (June 5, 2019)
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