ADVANTAGES OF INDIGENOUSNESS AND FIRMS FROM EMERGING ECONOMIES

dc.contributor.authorLance Brouthers
dc.contributor.authorGeorge E Nakos
dc.contributor.authorTed Randall
dc.date.accessioned2024-05-21T13:41:40Z
dc.date.available2024-05-21T13:41:40Z
dc.description.abstractThis paper develops and tests a new concept called the advantages of indigenousness (AOI). The AOI concept suggests that: 1) local emerging economy firms can create defendable product markets based on specific advantages that stem from being an indigenous firm; 2) firms using these advantages have superior performance when compared to local firms that do not. Based on this new concept we generate and test three hypotheses on a sample of 382 Romanian domestic firms. Our findings show that companies emphasising their local connection by promoting the local manufacturing of their products, as well as the ones that utilise an umbrella branding strategy tend to have stronger performance. No support was found for a positive impact on performance by the employment of tight delivery schedules.
dc.identifierhttps://www.inderscienceonline.com/doi/abs/10.1504/IJBEM.2022.119428
dc.identifier.urihttps://hdl.handle.net/20.500.12951/1240
dc.titleADVANTAGES OF INDIGENOUSNESS AND FIRMS FROM EMERGING ECONOMIES
dc.typeJournal Article, Academic Journal
dcterms.bibliographicCitationInt. J. of Business and Emerging Markets 14(1), 20-37, (January 1, 2022)
Files
Collections