Do technology alliances create more value than marketing alliances?

dc.contributor.authorC.R. Narayanaswamy
dc.contributor.authorVijay Gondhalekar
dc.contributor.authorRam Subramanian
dc.date.accessioned2024-05-21T13:41:44Z
dc.date.available2024-05-21T13:41:44Z
dc.identifier.urihttps://hdl.handle.net/20.500.12951/1274
dc.titleDo technology alliances create more value than marketing alliances?
dc.typeJournal Article, Professional Journal
dcterms.bibliographicCitationInternational Journal of Business Excellence 4(2), 178-190, (2011)
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