The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television
| dc.contributor.author | Susan L. McFarlane-Alvarez | |
| dc.date.accessioned | 2024-05-21T13:41:27Z | |
| dc.date.available | 2024-05-21T13:41:27Z | |
| dc.description.abstract | The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television Advertising | Advertising & Society Review 5:3 The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television Advertising Susan McFarlane-Alvarez Abstract: This paper looks at television advertising and its relation to national identity in Trinidad and Tobago. Both cinema exhibition and television programming in Trinidad and Tobago feature a predominance of North American fare. However, television advertising sometimes seeks to address the local audience through messages that appear indigenous. Through analysis of the text of a television commercial cited by audience members as authentically local and the social environment in which it was received, I explore advertising as a site of visual sovereignty in a mediascape otherwise minimally representative of the local. | |
| dc.identifier | muse.jhu.edu/login?uri=/journals/advertising_and_society_review/v005/5.3mcfarlane_alvarez.html | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12951/1147 | |
| dc.title | The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television | |
| dc.type | Journal Article, Academic Journal | |
| dcterms.bibliographicCitation | Advertising and Society Review 5(3), (2004) |