The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television
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Susan L. McFarlane-Alvarez
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Journal Article, Academic Journal
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The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television Advertising | Advertising & Society Review 5:3 The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television Advertising Susan McFarlane-Alvarez Abstract: This paper looks at television advertising and its relation to national identity in Trinidad and Tobago. Both cinema exhibition and television programming in Trinidad and Tobago feature a predominance of North American fare. However, television advertising sometimes seeks to address the local audience through messages that appear indigenous. Through analysis of the text of a television commercial cited by audience members as authentically local and the social environment in which it was received, I explore advertising as a site of visual sovereignty in a mediascape otherwise minimally representative of the local.