B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East

dc.contributor.authorPramod Iyer
dc.contributor.authorMd Rokonuzzaman
dc.contributor.authorAudhesh Paswan
dc.contributor.authorAbdullah Alhadari
dc.date.accessioned2024-05-21T13:44:35Z
dc.date.available2024-05-21T13:44:35Z
dc.identifier.urihttps://hdl.handle.net/20.500.12951/1546
dc.titleB2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East
dc.typeJournal Article, Academic Journal
dcterms.bibliographicCitationIndustrial Marketing Management , (January 2023)
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