B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East

No Thumbnail Available
Authors
Pramod Iyer
Md Rokonuzzaman
Audhesh Paswan
Abdullah Alhadari
Issue Date
Type
Journal Article, Academic Journal
Language
Keywords
Research Projects
Organizational Units
Journal Issue
Alternative Title
Abstract
Description
Citation
Publisher
License
Journal
Volume
Issue
URI
https://hdl.handle.net/20.500.12951/1546
PubMed ID
DOI
ISSN
EISSN
Collections
Faculty Research